| Editor | Adam Mills |
|---|---|
| Categories | Sport |
| First issue | February 2008 |
| Company | Le Feuvre Media Ltd |
| Country | United Kingdom |
| Language | English |
| Website | www.badgergp.com |
Badger GP is an online magazine focussing on Formula One racing that launched in February 2008. The site aims to provide informing and entertaining content, with articles written in a personable tone using plain English to engage readers.
Contents |
The site features a popular Fantasy Grand Prix game that allows readers to create their own dream team of drivers and cars. They then score points at each grand prix relative to how the cars and drivers performed in the race, with over 3,000 players entered for each event since 2009. Fantasy GP winners are presented with a "Trophy Mug"; the mug design differs each season, and with only 20 produced per year they have become collectable items.
From 2010, Badger GP has been organising "Grand Prix LIVE in London" events, now commonly referred to as a "BadgerBash" where over 100 fans watch the races together in an exclusive venue on a giant screen in high definition with additional screens displaying live timing data and Twitter feeds.
At launch it was simply a little blog called "The Parc Ferme" where long-time Formula One fan Adam Mills[2] wrote about his thoughts and opinions on the goings on in the sport. At the end of 2008 the name "F1 Badger" was given to the blog and the site was completely refreshed with a more news-like in appearance. The continued rise in readership through 2009 and 2010 saw the editorial team expand and increase to six freelance writers and yet another name change to "Badger GP" as it is now known and registered under Le Feuvre Media Ltd.
The slogan Formula 1 isn't boring... was adopted in 2009 and has remained ever since.
As of 2011, Badger GP has a readership of over 35,000 per month and has worked with the likes of Johnnie Walker, Bang & Olufsen, Henri Lloyd, Shell Motorsport and Vodafone alongside many other household names and directly with Formula 1 teams and personalities.